Feb 14, 2022
How do I differentiate myself so my audience know what I do? This is the most popular question I get asked, mainly because trying to figure this out can be a tough one, and soul searching alone won’t give you the answers; you need data and insights to position yourself in the online space so your audience ‘gets’ what you do.
In this week’s episode I’ll be sharing my 20+ years' experience of working with big named brands, to explore why research is key to know where you sit in the marketplace and how you need to go through the same process to build a brand correctly, whether you’re a solopreneur or a well known household brand .
Market research is your eyes and ears, without it your business is built on quicksand. . so in this episode I zoom in on two simple techniques on how to find the data to be able to differentiate yourself in a busy sector and how this is a foolproof way to ensure its based on facts and not fiction. This isn’t about niching, this is about building solid business foundation with complete clarity, so you don’t create a confused audience, as a confused audience won’t buy. Listening to today’s podcast will help you, correctly position yourself in your market, and give you the tools you need to stand out and market your brand with confidence.
Being undeniably you in your business is standing truly in your power with clarity and confidence declaring ALL of you to the world in a whole new frequency that attracts an audience of buyers easliy.
Topics Discussed:
(01:51) Understanding the role your brand plays within the marketplace
(05:02) How rcompetitor analyisis will help you understand your hown brand better
(09:03) Using global market research reports to understand your target market
(12:59) How to use your research to differentiate yourself In a crowded market
I’d love to hear what data you’ve found and your ‘AHA’ moment, so connect with me here or shoot me a DM:
Connect with me on Instagram: @wearehome.co